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DACIA NEW VISUAL IDENTITY PDF Imprimare
Vineri, 18 Iunie 2021 10:29
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  • A new milestone of Dacia’s strategic plan 
  • An overhauled visual identity for a modern, more digital brand, yet still true to its DNA 
  • New logo and new emblem – the embodiment of simplicity and robustness 
  • Dacia goes green and explores its ‘outdoor’ side 
  • A brand new visual and graphic language that will be phased in as of June 2021.

          New Dacia emblem 

Dacia’s renewal is embodied by a new logotype and a new emblem , markers of a distinctive and assertive brand.  

 

 

These two new design elements were created internally by the Design team, with the desire to express the brand’s essence, one that has guided Dacia since its beginnings.  

The logotype, central to the new visual identity, exudes an ever-present feel of robustness and stability. The shape of the letters is intentionally refined – the ‘D’ and ‘C’ are mirror images of each other – and reflect the brand’s pared-back and cunning mindset. The geometric lines of the logotype give a feel of mechanical movement to the string of letters. 

The emblem features the essence of the logo by bringing together the ‘D’ and ‘C’, like links of a chain that are paired together in a strong, cohesive bond. The new Dacia emblem is a powerful and meaningful visual that will be easily recognisable, even from afar.  

Simple and readily intelligible, these two new visuals are full of meaning; they reflect the robust make of Dacia vehicles, a quality that continues to serve millions of customers every day.  

The entire graphic design has been deliberately pared-back, as a reminder that Dacia is a brand that focuses on the essentials. Each individual part fits with the others to form a cohesive whole, while creating new opportunities for more digital content. Much like the brand they represent, the graphic design elements are robust and flexible. For example, the arrow-like ‘D’ in the logo carries the eye towards the essential heart of the design, and hints at the feeling of movement created by a future-looking brand.  

DACIA GOES GREEN 

The colour scheme, built around khaki-green, evokes the brand’s closeness to nature – a powerful reference for our customers and a terrain where Dacia vehicles, like the iconic Duster, come into their own.  

Secondary colours fill out the range:   

  • three, more earthy colours:  dark khaki, terracotta, sand 
  • two other secondary colours – bright orange and green – round out the range with a more ‘tech’ feel. 

The essence of the brand is also embodied with its new iconography, symbolizing a need for freedom, to recharge one’s batteries, to get back to basics. These fundamental needs are felt by many, they push us to focus on what truly matters and to get rid of anything superfluous. Dacia, Tout. Simplement.  

MULTI-STEP PHASE-IN 

From June 2021, the new brand identity will be phased in across different communication channels: brand-specific sites, advertising, brochures… Dacia outlets will gradually switch to the new brand identity as of early 2022. Vehicles will feature the new logo and emblem as of the second half of 2022.  

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